3 Major Brands Plan Their Debut Events Grab your fanny pack. It’s Coachella or bust! Coachella is more than just a music festival. It has become a cultural event that promises the possibility of catching a show with your favorite celebrity; floods social media feeds and sparks trends in fashion (hello/goodbye flower crown and have you heard of the bralette?). This multi-day concert held annually in April, kicks off a string of outdoor music festivals across the country every year. Coachella, known for its heavy-hitting musical line-up, is a melting pot of