Halloween has passed and the holiday shopping season is now upon us. Even a quick trip to Whole Foods signals the gifting season is here. Toy displays will have your kids already starting to list out their requests to Santa. How will the political climate and enduring pandemic impact holiday retail sales this year? We’re breaking down what to expect below and opportunity
We hear it all the time. “Do I really need a techpack?” The long and short answer is a definite, “YES!” New designers often question the value of this essential document. They think skipping out on techpacks will keep their development budget down. Maybe they are working directly with their pattern maker, or they send an inspiration sample to their factory and tell them
September New York Fashion Week is already a memory. The industry continues its struggle to make it to the other side of the coronavirus pandemic. Brands wrestle with the social unrest in our country driven by racial injustices. So what’s next? A rollout of free virtual training geared to support diverse aspiring fashion professionals will kick off in three days. NYFW: NXT Endeavor Impact free
Image by: Alvin Balemesa Black lives matter. Period. Fashion has a way of picking up trends, rushing them forward and then dropping them like a bad habit when the next best thing comes along. The current social justice movement and focus on equality for our black and brown brothers and sisters cannot follow suit. How did we get here? Well, for hundreds of years black people in our
Launching a brand is no small feat. It takes blood, sweat, and tears. Not to mention serious balls. Launching a brand during a pandemic that shuts down the world’s economy? Well, entrepreneurship doesn’t get much more stressful than that. One of our clients knows this story all too well. Lauren Tinerella, founder of Eltee Swim, was awaiting the shipment for her bulk product just as
The fashion industry has collectively spoken and it wants a new deal. Word on the street is that post-pandemic fashion gets a new calendar. In response to our current reality of mandatory business closures, a strong sense of panic cut through design studios and brick and mortar stores alike. Many brands began reaching out in hopes of finding a sense of security and
We are starting the year off with the beginning of our client series where we’ll be sharing the brand-building journeys of the entrepreneurs that we work with. Today, we are featuring NadiaGirl and an interview with the brand's founder, Briana Beazley. NadiaGirl launched this past Fall with a focused collection of girls’ staples. They are a sustainably focused brand using natural materials that are made
The detailed history of fashion shows remains obscure, waiting for a true historian to take up the cause and follow it all the way back. It is believed that the fashion show as we know it may have started as fashion parades in the 1800’s, held in Parisian couture salons. It was not until the 1900’s that American fashion adopted the concept. It is
If your business imports materials or goods from overseas, there will always be the potential of tariffs to be levied or raised on countries that you are doing business with. This is a fact that your company will need to be aware of in times of favorable economic policy and in times more like today, when tariffs can seem to be increasing on
Walking throughout your local shopping district, whether it is in New York, Chicago, Los Angeles, or anywhere in between, the ghosts of empty storefronts are haunting the retail industry. The darkened, empty, open spaces are a stark reminder of a business that just was not selling enough to stay. There is no denying that we are amid a time of change in the retail