We hear it all the time. “Do I really need a techpack?” The long and short answer is a definite, “YES!” New designers often question the value of this essential document. They think skipping out on techpacks will keep their development budget down. Maybe they are working directly with their pattern maker, or they send an inspiration sample to their factory and tell them
Launching a brand is no small feat. It takes blood, sweat, and tears. Not to mention serious balls. Launching a brand during a pandemic that shuts down the world’s economy? Well, entrepreneurship doesn’t get much more stressful than that. One of our clients knows this story all too well. Lauren Tinerella, founder of Eltee Swim, was awaiting the shipment for her bulk product just as
Important terms and abbreviations you need to know while you build your brand. If you are just starting out in the fashion industry, speaking to technical designers, suppliers and manufacturers can sound like a different language at times. Here, we’re giving you a rundown on some key terms and abbreviations that you will need in your vocabulary so that you can speak with confidence