We hear it all the time. “Do I really need a techpack?” The long and short answer is a definite, “YES!” New designers often question the value of this essential document. They think skipping out on techpacks will keep their development budget down. Maybe they are working directly with their pattern maker, or they send an inspiration sample to their factory and tell them
It’s 2020. We’ve made it. If you are like us, you have also been crawling out of the depths of the holiday season and into the fresh start of the new year. With the new year, comes new seasons, new sourcing needs, and new sales opportunities! This year’s tradeshows are already getting underway. Here is a round-up of important shows that are happening
We are starting the year off with the beginning of our client series where we’ll be sharing the brand-building journeys of the entrepreneurs that we work with. Today, we are featuring NadiaGirl and an interview with the brand's founder, Briana Beazley. NadiaGirl launched this past Fall with a focused collection of girls’ staples. They are a sustainably focused brand using natural materials that are made
The detailed history of fashion shows remains obscure, waiting for a true historian to take up the cause and follow it all the way back. It is believed that the fashion show as we know it may have started as fashion parades in the 1800’s, held in Parisian couture salons. It was not until the 1900’s that American fashion adopted the concept. It is
Walking throughout your local shopping district, whether it is in New York, Chicago, Los Angeles, or anywhere in between, the ghosts of empty storefronts are haunting the retail industry. The darkened, empty, open spaces are a stark reminder of a business that just was not selling enough to stay. There is no denying that we are amid a time of change in the retail
Designer clothes. Killer shoes. Jet-setting. Hair. Make-up. Runway. The parties. The crew. The freedom. Those damn bodies! Last month alone, thousands of new college graduates determined to make their name in fashion are going to be vying for coveted internship and assistant level openings in this $385.7 billion market. From the outsider looking in, the fashion industry (and those that are allowed in) has it all.
Important terms and abbreviations you need to know while you build your brand. If you are just starting out in the fashion industry, speaking to technical designers, suppliers and manufacturers can sound like a different language at times. Here, we’re giving you a rundown on some key terms and abbreviations that you will need in your vocabulary so that you can speak with confidence