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Launching a brand is no small feat. It takes blood, sweat, and tears. Not to mention serious balls. Launching a brand during a pandemic that shuts down the world’s economy? Well, entrepreneurship doesn’t get much more stressful than that. One of our clients knows this story all too well. Lauren Tinerella, founder of Eltee Swim, was awaiting the shipment for her bulk product just as

The fashion industry has collectively spoken and it wants a new deal. Word on the street is that post-pandemic fashion gets a new calendar. In response to our current reality of mandatory business closures, a strong sense of panic cut through design studios and brick and mortar stores alike. Many brands began reaching out in hopes of finding a sense of security and

It’s 2020. We’ve made it. If you are like us, you have also been crawling out of the depths of the holiday season and into the fresh start of the new year. With the new year, comes new seasons, new sourcing needs, and new sales opportunities! This year’s tradeshows are already getting underway. Here is a round-up of important shows that are happening

We are starting the year off with the beginning of our client series where we’ll be sharing the brand-building journeys of the entrepreneurs that we work with.  Today, we are featuring NadiaGirl and an interview with the brand's founder, Briana Beazley. NadiaGirl launched this past Fall with a focused collection of girls’ staples. They are a sustainably focused brand using natural materials that are made

The detailed history of fashion shows remains obscure, waiting for a true historian to take up the cause and follow it all the way back. It is believed that the fashion show as we know it may have started as fashion parades in the 1800’s, held in Parisian couture salons. It was not until the 1900’s that American fashion adopted the concept. It is